# West Media Group > West Media Group is a full-service SEO and Generative Engine Optimization (GEO) agency with roots in Western Pennsylvania, founded in 1998. We help local businesses get found on Google AND recommended by AI search engines like ChatGPT, Perplexity, and Google AI Overviews. We serve small and mid-sized local businesses nationwide. West Media Group specializes in the intersection of traditional search engine optimization and the emerging field of Generative Engine Optimization. Our core thesis: 83% of Google searches now end without a click, and AI is either recommending your business or your competitor's. We build the technical foundation, content architecture, and structured data that makes businesses citable by AI systems. Phone: (724) 532-3300. Email: hello@westmediagroup.com. Our community roots include producing Headlining Hempfield magazine and serving as the official marketing partner for the Westmoreland Airshow, the same community-first approach we bring to local businesses nationwide. ## Services - [SEO, Search Engine Optimization](https://westmediagroup.ai/services/seo): Technical and content optimization to rank for the keywords your customers search. Includes keyword research, on-page optimization, site architecture, and monthly reporting. - [GEO, Generative Engine Optimization](https://westmediagroup.ai/services/geo): Get your business cited and recommended by AI search engines including ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. Schema markup, entity optimization, citation architecture, and AI-first content structures. - [Local SEO](https://westmediagroup.ai/services/local-seo): Google Business Profile optimization, local citation building, map pack ranking, near-me keyword targeting, and review strategy for businesses serving a geographic area. - [Technical SEO](https://westmediagroup.ai/services/technical-seo): Site speed optimization, Core Web Vitals, crawl health, indexation pipeline audits, mobile-first compliance, SSL configuration, and AI crawler access verification. - [Content Strategy](https://westmediagroup.ai/services/content-strategy): Topic cluster architecture, pillar page development, answer-first (BLUF) content writing, and semantic optimization designed to rank on Google and get cited by AI. ## Key Pages - [Homepage](https://westmediagroup.ai/): Overview of services and how we help businesses get found in both Google and AI search. - [About West Media Group](https://westmediagroup.ai/about): Our story, team, 25+ years of community-first marketing rooted in Western Pennsylvania and now serving local businesses nationwide, and our transition to AI-era search optimization. - [Results & Case Studies](https://westmediagroup.ai/results): Client outcomes, before-and-after AI visibility improvements, and measurable results from our SEO and GEO services. - [Get Started, Free AI Visibility Audit](https://westmediagroup.ai/get-started): Book a free AI visibility audit. We check ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot for your business category and geography. - [Contact](https://westmediagroup.ai/contact): Reach West Media Group at (724) 532-3300 or hello@westmediagroup.com. ## Resources - [Top 3 GEO Tips](https://westmediagroup.ai/geo-guide): Download our free guide with the top 3 things every business needs to know about Generative Engine Optimization and getting recommended by AI search engines. - [SEO Resource Hub](https://westmediagroup.ai/resources/seo): Comprehensive guides on search engine optimization for local businesses. - [GEO Resource Hub](https://westmediagroup.ai/resources/geo): Guides on generative engine optimization, AI citations, schema markup, and RAG pipeline optimization. - [Local Search Resource Hub](https://westmediagroup.ai/resources/local-search): Google Business Profile guides, local citation strategies, and near-me SEO for local businesses nationwide. ## FAQ **What is GEO (Generative Engine Optimization)?** GEO is the practice of optimizing your business to be cited and recommended by AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Unlike traditional SEO which focuses on ranking in a list, GEO focuses on getting your business into the AI-generated answer itself. **What is the difference between SEO and GEO?** SEO gets you ranked on Google's traditional search results. GEO gets you recommended by AI search engines. They use different systems with different rules. You need both, which is why every West Media Group engagement includes a dual-discovery approach. **How long until results appear?** Most businesses start seeing AI citations within 60 to 90 days. Google ranking improvements typically begin in 30 to 60 days. By month 4, new leads should be coming from both channels. **Do I need a new website?** No. We work with your existing website. We add AI-ready content, schema markup, and structured data without disrupting what you already have. **Where is West Media Group located?** We serve local businesses nationwide. Our roots are in Western Pennsylvania. ## Official Profiles - Website: https://westmediagroup.ai - Google Business Profile: https://www.google.com/maps?cid=1801227847500693122 - Facebook: https://www.facebook.com/westmediagroup - LinkedIn: https://www.linkedin.com/company/west-media-group ## Location - Coordinates: 40.3212, -79.3795 - Phone: (724) 532-3300 - Email: hello@westmediagroup.com - Service Area: Local businesses nationwide. Roots in Western Pennsylvania (Westmoreland County, Laurel Highlands, Greater Pittsburgh, Greensburg).